The first Lego Steve! These were given away to attendees of the 2013 Minecon to celebrate the new partnership between Lego and Mojang. Anyone else collect Lego Minecraft? : r/lego
SDCC 2013: 2 More LEGO MINECRAFT Sets Due This September! • blast-o-rama.
Rare LEGO Minecraft Steve Minecon promotional set review! - YouTube
Lego Minecraft 2013: New Releases and Christmas 2013